A Start in Life Sunflower Campaign

A Start in Life is an Australian charity with over 90 years experience providing support to Australian youth who are in necessitous circumstances to overcome the barriers to their education, enabling them to reach their potential.

We have worked with A Start in Life for several years, designing and producing parts of their marketing material. This campaign is designed to raise awareness as well as funds by placing postcards and sunflower pots in retail outlets, with a portion of all proceeds being used in their charitable works. The sunflower is central to their corporate image, and the pot not only grows a real sunflower, but ties directly into their campaign motto of ‘giving young australians a chance to grow’. By using a combination of custom photography and illustration, we created a simple but attractive campaign that stands out in retail locations in order to attract donations.

Deliverables

  • Printed promotional postcard
  • Printed bubble-pack promotional sunflower pot

Client:
A Start in Life

Sector:
Charity

Category:
Print, Packaging, Photography

Skills:
Advertising, Art Direction, Copywriting, Graphic Design, Illustration, Marketing, Photography, Photo re-touching, Print Management, Project Management, Proof-reading, Typography

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