In late 2024, APM was tasked with codifying and updating the A Start in Life corporate identity, tweaking and modifying the designs we developed in 2011 to move away from certain expressions and towards directions A Start in Life was favouring in recent years.
As part of this development work, APM was tasked with designing the new Annual Report, with a heavy focus on infographics that effectively communicated the scope and delivery of their funding efforts.
To this end, a set of key statistics were supplied to us and we developed illustrative ways to display the information that were both attractive and space-efficient. These were incorporated alongside personal stories and financial information to make a report that is wholly unique amongst the reports we design.
